From postwar reconstruction to Kampo resurgence

After the war, Jusha II, who had been discharged from military service, put up the Tsumura Juntendo signboard again in bomb-raid-devastated Nihonbashi.
It was a new start amid shortages of raw materials, supplies, energy, and everything else. Still, Jusha II supported the company with his own money and completed the construction of a new head office building in Nihonbashi in 1952.
In 1954, Tsumura Juntendo launched L’amour, a new women's medicine that combined an ancient traditional remedy with new technology. In the 1960s, sales of the bath salt Bathclin soared. Following the success of Bathclin, Juntendo built a new plant in Shizuoka to expand its production organization.
Prior to this, in 1957, Juntendo had opened a Kampo clinic on the first floor of its head office building to promote the resurgence of Kampo medicine.

  • 1950

    Restart of Bathclin production

    The production of Bathclin, which had been suspended during the war due to material shortages, was resumed.

  • 1952

    Chujoto Building inaugurated

    The Chujoto Building was inaugurated and commenced operations. The new building was a modern structure with a basement, eight floors above ground and a tower house on the roof, which became a symbol of reconstruction, peace and prosperity.

  • 1954

    Launch of Chujoto L'amour sugar-coated tablets

    This was a new medicine for women that successfully extracted all the ingredients of Chujoto. The "Miss L'amour" contest, a tie-in with a movie company, was highly regarded in the advertising industry at the time.

  • 1957

    Chujoto Building Clinic opened

    The Chujoto Building Clinic opened in the Tsumura Juntendo head office building. The establishment of Kinkikai, a medical corporate association, was approved, and Jusha II was appointed president of the corporate association. It managed operation of the Chujoto Building Clinic, contributing to data collection on the medical efficacy of Kampo products.

    Dr. Yoshinori Otsuka

    Born in Kochi in 1900, after graduating from Kumamoto Medical College in Kyushu and practicing medicine, Dr. Otsuka was not satisfied with Western medicine and went to Tokyo to visit Kyushin Yumoto.

    Tsumura and Dr. Yoshinori Otsuka
  • 1964

    Shizuoka Plant constructed

    The first phase of Shizuoka Plant construction was completed. Operation started sequentially.

  • 1967

    Introduction of advanced technologies

    Tsumura Juntendo imported two paper can container manufacturing machines from former West Germany.

  • 1968

    75th Anniversary Ceremony

    A commemoration ceremony was held to celebrate the 75th anniversary of Tsumura Juntendo. Commemorative dividends were paid to shareholders and special bonuses were paid to employees.

  • 1969

    Bathclin plant expanded

    As Japan's economy grew and people's standard of living improved, the Bathclin plant was expanded, as it could not keep up with increasing demand even when operating at full capacity.

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